Marathon Industrial Crane and Hoist has a formal Privacy Policy to explain to visitors how their ‘Personally Identifiable Information’ (PII) collected online at our website will be used. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. The question-and-answer format below explains in detail how we collect, use, protect or otherwise handle your Personally Identifiable Information collected during your website visit.

When do we collect personal information?

We collect personal information from you when you fill out a form on our website.

What kind of personal information do we collect from the people that visit our website?

If you complete the “Contact Us” form at our website, we will collect your name, your company’s name, email address, and any message you send as part of submitting this form to us.

How do we use your personal information?

We use your personal information to contact you to discuss matters related to your submittal of a “Contact Us” form.  In most cases, this contact will be in the form of a phone call to discuss your needs regarding new crane equipment, repair or service of existing equipment, or safety inspections for existing equipment.

How do we protect your information?

The “Contact Us” form is an email transmission that is created when you submit your form.  This email is only accessible by a limited number of persons who have special access to this information. 

Since the “Contact Us” form is not a secure form of communication, please do not send sensitive information such as credit card numbers, federal tax ID numbers, or social security numbers using this form of communication.  We will never ask you to provide this type of information via email as part of our normal business operations.

Do we use ‘cookies’ at our website?

No.  We currently don’t use cookies on our website.  In the event we decide to modify our website to add personalization or track user behavior in the future, we will begin using cookies and we will update our Privacy policy accordingly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide clients with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when the release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.  However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

We do not include or offer third-party products or services on our website.

Google Analytics

We do not currently use Google Analytics to track website traffic and aggregate user behavior at our website.  However, we reserve the right to do so in the future.  If we begin using Google Analytics on our website, we will update this Privacy Policy accordingly to reflect that analytic tools are being used, data is being collected and processed, and cookies are being used to track visitor behavior at our website.

Google Ads

We do not currently use Google Ads advertising on our website.  However, we reserve the right to do so in the future.  If we begin using Google Ads on our website, we will update this Privacy policy accordingly.

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.  You can review those policies by visiting this link: https://support.google.com/adwordspolicy/answer/1316548?hl=en

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.  You can learn more about CalOPPA by visiting this website: https://consumercal.org/about-cfc/cfc-education-foundation/california-online-privacy-protection-act-caloppa-3/

Even though we don’t currently do business in California, we are compliant with CalOPPA because:

  • Users can visit our site anonymously.
  • We have a Privacy Policy that is conspicuously published on our website.
  • A link to the Privacy Policy is accessible from our home page menu.
  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
  • Users will be notified of any Privacy Policy changes by visiting our Privacy Policy page.
  • Users can change or update their personal information by emailing or calling us.

How does our site handle Do Not Track signals?

We do not currently track users visiting our website.  In the event we start, we will update our Privacy Policy accordingly.

Does our site allow third-party behavioral tracking?

Our website does not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

Our business is oriented toward products and services related to cranes, hoists and lifts.  Our products and services are industrial in nature and not intentionally offered to individual consumers.  As a result, we do not specifically market to children under the age of 13 years old.  In addition, we do not let third-parties, including ad networks or plug-ins collect any sort of personally-identifiable information on any of our website visitors, let alone PII from children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will notify you via email within 7 business days in the event of any data breach. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We currently collect your email address using our “Contact Us” form to send information, respond to inquiries, and/or other requests or questions.

We do not currently send email advertisements to our clients, nor do we maintain any mailing list for email marketing purposes.  In the event that we change this practice, we will update our Privacy Policy accordingly.  If we ever do begin using email addresses for marketing purposes, we will comply with the CAN-SPAM Act.

In order to comply with the CAN-SPAM Act, we agree to the following:

  • We will identify email advertisements as such in some reasonable way.
  • We will include the physical address of our business or site headquarters.
  • We will monitor third-party email marketing services for compliance, if one is used.
  • We will allow users to unsubscribe by using the link at the bottom of each email.
  • We will honor opt-out/unsubscribe requests quickly.


EU General Data Protection Regulations (GDPR)

The General Data Protection Regulation (EU) 2016/679 (GDPR) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas.

We do not conduct or solicit business in Europe. Even so, a visitor from that part of the world could possibly contact us using the “Contact Us” form on our website.  Details regarding collection of personal data have been described in a previous section of this Privacy Policy.  Any EU visitor can request a portable copy of their data or request the erasure of their personal information as per GDPR guidelines.  Simply contact us via email, phone, or postal mail and we will promptly comply with such requests.

Contacting Us

If there are any questions regarding this Privacy Policy, you may contact us using the information below:

Email: [email protected]

Phone: 404-931-2482

Postal Mail: Marathon Industrial, ATTN: Privacy Policy, 17 Enclave Lane, Newnan, GA 30263, USA